![]() Yep, the company that began as a search engine and now has a virtual hand in nearly everything we do-email, IM, music, movies, TV-is adding online supermarket to its repertoire. Even Target has a new grocery service. So what would the internet giant that is Google be without its own version of online grocery shopping and drop-off? Then Amazon Fresh hopped on board and quickly doubled down with two-hour convenience ordering via Amazon Prime Now (which includes alcohol). So much so that after industry trailblazers like Peapod and FreshDirect came copycats like HelloFresh and Instacart. ![]() At some point in the last few months, delivering groceries somehow became en vogue.
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